What is content marketing? Content marketing is an innovative strategy that you can implement by using web content to communicate about your business without selling directly. It uses elements of storytelling as opposed to direct marketing to create a picture that every consumer can identify with. This buyer personality includes the characteristics of your business … Read more What is Content Marketing & Why Is It Important
Back in 1938, the newspapers in the USA reported of the mass hysteria caused by one radio broadcast. That was Orson Welles’ 1938 “War of the Worlds” Halloween broadcast. According to the newspapers, listeners thought that the aliens attacked the world. The newspapers were the first marketing tool at the time. And this news was … Read more How Can Digital Marketing Work for Your Business?
Budding entrepreneurs and established businesses alike, work towards having a consistent flow of visitors and customers to their sites. Unfortunately, not all of them succeed. Initially, many thought that spending lots of money on advertising helped increase website traffic. However, you do not need to invest that much money. You could be making one small … Read more How to Drive More Traffic to Your Site